Category: General

In design, it’s what’s inside that counts . What you see with your eyes on that screen is not “design”. That is the style of your product, the looks, or the graphics that have been chosen for you, the mask that has been put on top of the app, which usually follows a trend, and […]

As a product manager, I’m a big fan of the framework for finding causal reasons why people switch from one product to another. In the framework, we often talk about the importance of energy. Energy manifests itself as the emotion and motivation customers have to make progress — to make a potential switch to our products. Understanding how energy […]